In this paper, the two authors discuss about the marketing's evolution during the past few years. At the beginning, marketing was essentially focused on the product (4P's concept). But then marketing started to become more fragmented, and we connected all those marketing's actor to create a network: a new paradigm was born.
The old 'goods dominant' view became obsolete, tangible and discrete transactions shifted to intangible exchanges and relationships between partners. We moved from a static system to a dynamic system where we don't exchange anymore tangible goods but services such as knowledge, skills or information. In this model we are focused on the customer and not on the company.
This article was very pleasant to read because I always tried to relate theories that were mentioned to concrete examples. For example when we buy an Android tablet, we don't only buy a product, we also buy all the services offered with it (Play Store...). By doing this I was convinced by the truthfulness of what I was reading and I learned a lot about the marketing's evolution during the last few years.
I also tried to relate this article to my personnal experiences. Since I am a future computer science engineer triying to acquire management and marketing skills during this year, I want to be an interface between technicians and commercials. The new marketing model is more and more fragmented and I think that I can be a 'connection' between those diferent 'fragments'.
Marketing has always been one of the domains that I wanted to discover more deeply during my engeener studies. I think that understand how the market works is very important if we want to be part of it.
In my opinion a good project manager should have both technical and marketing/sales skills, that's why I expect a lot from this program. So I hope that marketing will be added this year to my long list of passions:
- Mathematics
- Computer sciences
- Energy
- Tennis
- Skiing
- Alpinism
- And pehaps... marketing!
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